KEA – Tivoli

Tivoli is an amusement park located in the heart of Copenhagen. It is traditional and awesome and people love it. Because of that they have a lot of visitors and apparently sometimes long queues build up. As an assignment for my first module here at KEA, we had to think of an augmented reality solution for boredom and impatience in the queues.

First off we had to make a user research and put 3 solution ideas in storyboards.

1. Map Application
On the virtual map of tivoli visitors can see where the waiting time is shorter, like this they can use their time more efficiently. With this solution we tried not to avoid boredom in queues, but to prevent the queues themselves.

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2. Game
This idea is thought to be used in the queues, when there are a lot of people. On a tablet / smartphone the visitors can search for different little creatures around themselves and catch them.

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3. Treasure Hunt
With the last idea we also targeted an issue that has been mentioned by many visitors. They think that the park is too expensive, you pay entrance and then you have to pay additionally for the rides. So we came up with the treasure hunt which could be played all over Tivoli. Visitors can search for treasure chests, similar as in the game above, and collect the prizes inside them. Prizes would be discounts on rides or in the restaurants. The treasure hunt is both rewarding and entertaining.

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After discussing the ideas and getting feedback, we decided to combine the ideas 2 and 3. The final idea was to have a treasure hunt only around the queues. There should also be a code in the chests, instead of a direct prize, so the visitors would have to stay at this ride to get the prize. At the exit of the ride they would be supposed to scan their codes and see what and if they had won something.
To visualize the idea we created a 3D treasure chest, we went to tivoli to film some footage and added it all together. Here’s the final result: TADAA!

Materials: Fineline, Pen, Photoshop, Autodesk Maya, Adobe Premiere Pro, Adobe After Effects
Collaboration with: Melinda, Kinga, Serhat, Felix, Tudor

KEA – Sketch Triathlon

The purpose of this exercise is to develop your creativity and sketching techniques. Working with narrow target groups, style and user context is a well-proven method that ultimately leads to better design solutions.

On the personal level, it is important to accept that you WILL experience strong feelings during the process, such as deep frustration and anger, but also the wonderful feeling of flow.

The exercise is individual and will be done in class in three stages. It is important that you only work with one requirement at the time and forget about all other stages than the current one – just like the triathletes, who concentrate on one discipline at the time.

Stage 1: Extreme target group (Party boys and girls)
First, you will make as many sketches as possible based on the target audience that will be handed out to you.  Consider your target groups’ physical and mental capacities and restraints. What kind of product would your target group really benefit from?

Stage 2: Style (Steam Punk)
As for the style, make different sketches and take the requirement to the extreme, not worrying too much about Tivoli Corporate visual identity and do’s and don’t’s.

Stage 3: User context (While riding a bike)
What opportunities and restrictions does the user context offer? What would a user need in those circumstances? Make many different sketches of a product that would fit to or even help or entertain the user in the specific context.

Material: Bleistift, Fineliner